Dental practices are a unique beast with one-of-a-kind needs and goals that don’t respond well to cookie-cutter marketing approaches. Getting noticed by dentists and closing new business takes a thoughtful, patient-centered approach. Fortunately, there are a variety of digital marketing tactics that can be used to attract potential customers, improve the reputation of a dental practice, and drive revenue growth. In this article, we’ll explore ideas for digital/online marketing (like SEO and digital ads) as well as patient-centered marketing tactics (such as collecting reviews and starting a referral program) that can help to generate new business.
The first step in creating marketing to dentists strategy is understanding the total addressable market. This is the select group of people who have the power and desire to purchase your product. Many dental offices develop personas to help narrow down the target audience based on age, family size, location, and other factors that are relevant to their specialty.
How to Choose the Right Dental Marketing Firm
Once you’ve established your personas, it’s time to start putting together a digital marketing plan. Using demographic targeting on platforms like Google, Facebook, and Yelp can be an effective way to reach new patients. Many people begin their searches for a new dentist by looking up their services online, so it’s important that you’re present and visible in search results. Encourage your existing patients to leave reviews of their experiences at your practice on the major social media platforms, as this is a highly effective tactic for generating new business.