It’s a windy autumn day in Stockholm. I walk with Tony Kavak along Grev Turegatan, past his watch store Luxury Watches, towards the nearest restaurant. He stops for a minute to speak with a man sitting at the table, who asks him about a Rolex Skydweller. Kavak smiles and answers, “I sell watches.” This link https://storiesoftime.com/sv

Kavak knows that the watch market is a fickle one. It’s also a highly lucrative one, which makes it an ideal target for counterfeiters. In fact, it is one of the world’s most-fake industries, behind electrical goods, leather goods and footwear.

But it’s not just high-end brands that fall victim to the counterfeiters. Even classic models like the Double Red Sea-Dweller and Paul Newman Daytona are being churned out in massive quantities. It’s a problem that’s not exclusive to Switzerland, either. Almost every major watch manufacturer in the world is affected to some degree.

How to Buy and Sell Luxury Watches for Profit

But while mass-produced fakes may be cheaper than their Swiss counterparts, the quality is usually abysmal. Cheap labour and minimal overheads mean that the movement, or heart of a watch, is often well below par. That’s why many consumers choose to shop at places like Watch Link, which specializes in selling pre-owned watches. The service allows sellers to dictate their “take-back” price, meaning that you can get an accurate idea of a watch’s cosmetic and movement condition before you make a purchase. It’s a win-win for both sellers and buyers. And it’s an excellent alternative to purchasing a fake from the black market.